360° – The Business Transformation Journal

The BTA publishes the „360° – The Business Transformation Journal“ four times a year as a free flip magazine. The journal contains practice-oriented Business Transformation Management articles written by experts from the BTA Thought Leadership Network as well as guest authors.

The journal is most useful for top managers, project leaders, and consultants who are confronted with transformation challenges, both in IT and other functions, as well as academics with a research and education interest in the topic BTM. And of course anyone interested in the topic of Business Transformation!

Find out more about the journal concept here.

CURRENT ISSUE

The newest issue is dedicated to the topic: „How China transforms (the world)“. We look at some characteristics and developments of China as well as the global role this country plays. Interviews and case studies illustrate how companies and organizations successfully operate in the Chinese market and/or with Chinese partners.

PREVIOUS ISSUES

Read in our previous issues about topics like the Mobile Trend, Smart Energy and ElectroMobility, the Transformational CIO, and case studies e.g. of Shell, Hilti, Vodafone, SAP and Mercedes-Benz, as well as about the holistic methodology BTM².

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